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Continuing Education Center (CEC)
 
Journalism and Strategic Communication Diploma

​​Objective                                                             ​​Pre-Register Here​​​​​​​​​

The Diploma in Journalism and Strategic Communication offers a set of courses that encapsulate key themes and topics in today’s world of digital media. By combining a certificate in Journalism to another in Strategic Communication, this program aims to create a well-rounded understanding of the requirements, skills, techniques and demands in the field of media at large; from mundane reporting and in-depth storytelling in print, online, and televised media to communication strategies and campaign tactics in political and social organizations as well as corporate entities. This program provides its students with a theoretical and practical baggage through its academics, guest speakers and engaging exercises to ensure a full understanding of its course materials and their forms of application in the real world.


​​​Course Description

CJRN 201 Media Law and Ethics | 30 hrs 


This course explores the ethical guidelines of various media practices. It aims to establish an understating of media ethics as globally understood and standardized. It engages with ethical dilemmas that journalists face in their career, in theory and practice. The course also outlines the basic legal principles governing the media industry with emphasis on the Arab World. It highlights public communication laws and regulations regarding copyright, privacy, defamation and obscenity. 


CJRN 202 Investigative Journalism | 30 hrs 


This course introduces the forms and needs of investigative journalism and explores the conventional and unconventional means deployed in this type of reporting. The course unpacks the methods applied to balance between achieving maximum outcomes and sustaining general ethical principles in journalistic investigations. 


CJRN 203 Basic Journalistic Writing and Reporting | 30 hrs 


This course introduces students to innovative techniques and strategies of storytelling, especially in digital media environments. These include data visualization, visual essays and writing narratives for print and online media. The course also provides participants with a blend of skills in broadcast news gathering, editing and producing. 


CJRN 204 Advocacy and Cyber Activism | 30 hrs 


This course explores the theories and strategies of digital media use for advocacy campaigns, with a focus on principles of civic activism in the era of digital media convergence. It examines case studies of using digital media tools and civic activism principles to develop social and political change campaigns. 


CSTC 201 Public Relations | 30 hrs 


This course presents a comprehensive conceptual framework of the field and profession of public relations. Emerging issues, such as technology, ethics, and the international aspects of public relations are considered through examining PR strategies, tactics, and case studies. 


CSTC 202 Communication Campaigns | 30 hrs 


This course introduces core concepts in social and political communication and their forms of application. The course examines how states, non-state actors and media outlets produce and promote social and political messages through various marketing and advertising techniques and how these messages impact the public’s priorities and preferences. 


CSTC 203 Corporate Identity and Branding | 30 hrs 

This course introduces core concepts and practices pertaining to corporate identity, branding and image management. It examines the impact of image construction and equity building on the recipients’ assessment of messages and their communicators. Students will learn how to render their messages more recognizable in a marketplace in order to enhance the public’s trust in the products or services they provide. 


CSTC 204 Interpersonal Communication 30 hrs 


This course is meant to improve the students’ understanding of their interpersonal communication behaviors in order to enhance their communication skills and capabilities. The course also introduces public speaking and speech writing in addition to adequate forms of engagement with press interviews and media appearances. Students will learn the basic skills for writing speeches and delivering them effectively to different live and online audiences through visuals and slides shows. 


Duration​


To complete this diploma program, students must complete the Journalism certificate​ and the Strategic Communication certificate​. ​

To Register

To register, send all required documents to cec@aub.edu.lb or pass by CEC's office.​​​​​​​

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